Periculum Advises Good Earth Lighting in its Sale to Feit Electric Company

Periculum Capital Company, LLC (“Periculum”) is pleased to announce it advised Good Earth Lighting Inc. (“Good Earth” or the “Company”) in its sale to Feit Electric Company, Inc. (“Feit").

Periculum ran a targeted sell-side process focused on finding the right partner that would continue to support the Good Earth brand.

Founded in 1992 by Marvin Feig and Alex Kowalenko, Good Earth was later acquired by its executive team consisting of Brian Coleman (VP of Marketing & Product Development), Greg Forrest (VP of Sales), Chris Serak (VP of Engineering & Global Operations), and T.R. Turner (CFO). In the years leading up to their purchase of the Company, the four executives helped double the size of the business. After purchasing the Company, the team continued Good Earth’s core mission of making environmentally conscious and innovative lighting products affordable and easy to buy, install, and maintain.

Periculum was introduced to the Company by its lender, Old National Bank, who understood the value an investment bank brings in a sell-side process. Good Earth’s executive team engaged Periculum to lead an efficient and targeted process focused on strategic buyers, including those with private equity backing, that would continue to support the brand the Company built over the last 30+ years while maintaining its speed to market and commitment to innovation. Periculum completed the transaction on an expedited timeline, finding the right buyer for the Good Earth brand. As a leading global manufacturer of energy-efficient lighting, home safety, and smart home products across residential and commercial markets, Feit emerged as the perfect partner for the Company. Good Earth expands Feit’s house of brands and adds fixtures to an already robust product catalog.

“Periculum performed a very thorough search for potential buyers and quickly followed up with each buyer to determine their interest. There was a very tight timeline to close the sale, and Periculum diligently addressed every issue and followed up constantly with both Good Earth Lighting and the eventual buyer. The deal closed on-time, and we are very happy with the results,” said T.R. Turner.
UB Greensfelder LLP served as Good Earth’s legal advisor.

About Periculum Capital Company, LLC
Periculum is a leading investment and merchant banking firm serving the corporate finance needs of middle market companies. The firm was founded in 1998 to provide sophisticated financial advisory and transaction services. Periculum is committed to achieving superior outcomes for its clients by delivering customized investment banking services that maximize value while still meeting clients’ individual goals and objectives. The firm’s primary services include M&A, capital markets, and restructuring advisory, as well as specialized merchant banking services.